Veronica makes sure the books aren't cooked and that there is a proper balance of 90% fishing and 10% work within the team.

Lee is the newest team member and, together with his brother, hunts down the breakthrough fishing tackle we sell on this very site.

Chris studies fishing groups and apparel trends, combines those with a big dash of genuine can't-get-this-anywhere-else creativity, and whips up industry upheaving apparel that flies off the shelves.

Zayne handles product testing... introducing the fishing world to new tackle that catches more fish.

Aaron does enough that he doesn't have to write any more here.